Zhangzhou Wanli Machinery: Food & Medical Equipment’s Global Footprint Reaches 30 Nations with Engineering Excellence
Recently, Zhangzhou Wanli Machinery Co., Ltd. announced that its food processing equipment has successfully entered the markets of 30 countries and regions worldwide. Relying on core innovations such as ultrasonic cutting technology, the company has expanded from the food industry cluster in Zhangzhou, Fujian Province to kitchens across the globe, becoming a model of precise overseas expansion for small and medium-sized manufacturing enterprises in China.
Founded in 2014, Zhangzhou Wanli Machinery focuses on the R&D, production and sales of food processing machinery. It now holds more than 30 patents covering key fields such as ultrasonic cleaning, oscillation, cutting and welding. Its flagship product, the ultrasonic food cutting machine, has three major advantages: “no knife sticking, no deformation, and easy cleaning”. It completely solves the pain points of traditional cutting equipment when processing frozen food, sticky pastries and other materials, and is especially suitable for the precision processing of deformable foods such as sandwich cakes, Swiss rolls and date cakes. The equipment is controlled by a numerical control system, which can be integrated into automated production lines to achieve efficient mass production. Moreover, the feature that bacteria are not easy to breed on the knife surface better meets the global demand for food safety upgrading.
In terms of international layout, Zhangzhou Wanli has built a three-dimensional network covering high-end markets in Europe and the United States as well as emerging markets in Southeast Asia. Its products have not only entered countries with strict technical access requirements such as Germany, the United States and Canada, but also established a stable customer base in Southeast Asian countries including Myanmar, Thailand and Indonesia. Furthermore, it radiates to markets in Africa and the Middle East through regional hubs such as Egypt, Turkey and South Africa. Particularly in Italy and France, where the baking industry is well-developed, and in Brazil and Mexico, where the food industry is growing rapidly, Wanli Machinery’s automated slicing and arranging equipment is helping local food enterprises improve production efficiency.
“Every piece of our equipment carries the concept of ‘winning by quality’. From the production workshop in Zhangzhou to the production lines of global customers, the quality standards remain consistent,” said Cai Jianguo, General Manager of Zhangzhou Wanli Machinery. He added that the ultrasonic cutting machine developed by the company once won the Excellent Award in the 5th Longjiang Cup Industrial Design Innovation Competition across the Taiwan Strait in China, and such technological innovations are the golden key to opening up the international market. At present, Wanli Machinery has built a global service system by setting up overseas exhibition halls (covering 18 countries including Egypt, the United Kingdom and Vietnam) and providing lifelong maintenance services.
Driven by the dual trends of global food industry automation upgrading and food safety standard improvement, Zhangzhou Wanli’s overseas expansion path presents distinct characteristics: establishing differentiated advantages with ultrasonic technology as the core, focusing on deep cultivation in the segmented field of food processing, and lowering the threshold for international market access through “patent protection + localized services”. This strategy has not only enabled the enterprise to achieve a 20%-30% order growth in Southeast Asia, but also successfully entered the European and American markets with strict technical requirements, maintaining an annual revenue in the range of 2 million to 5 million US dollars.
As a representative enterprise in Zhangzhou’s food equipment manufacturing industry, Wanli Machinery‘s globalization process has confirmed the innovative vitality of small and medium-sized manufacturing enterprises in China. In the future, based on the technical experience and customer feedback accumulated in the 30-country market, the company will continue to increase R&D investment, and plans to launch more customized equipment adapted to the dietary cultures of different regions, allowing “Zhangzhou Intelligent Manufacturing” to occupy a more important position in the wave of global food industry upgrading.
